Immersyve: Gaming Research

UX Research, Cognitive Psychology, Self-Determination Theory

Who is Immersyve Gaming?

Immersyve is a small gaming research team that does contract research and analysis for triple A video game companies. We use cognitive psychology to help provide data and insight into player satisfaction and longevity.

What are your measurements?

Autonomy
Relatedness
Competence

Timeframe: I worked at Immersyve for 6 months during my gap year inbetween undergraduate and graduate school.

Skills: Game balancing, data analysis (SPSS and Tableau), data cleaning, survey writing (SurveyGizmo/Alchemer), longitudinal/lifecycle studies, beta testing, market research, mass emails (MailChimp), recruiting participants (communicating with panel companies), creating slide decks for clients and stakeholders

Assisted with data cleaning and analysis for surveys with 3,000+ responses on a 2-day turnover ~12 times a month

*Due to NDA, I can not share visuals, data, or processes (PENS).

Clients:

Zynga
Riot
Blizzard
Microsoft
Square Enix
NetEase

Created screeners, longitudinal/life cycle, and beta test surveys for 10+ game brands spanning over 7 different countries ranging from Brazil to China

Game Titles: I worked on mobile, PC, and console games. Games ranged from FPS to open world. Additionally I worked with Battle Pass systems on F2P games. Below are some games that I helped run beta tests and general UX research for: